The NHL, the NHLPA and the NHL Players Association have launched a campaign to put the league’s marquee teams in the spotlight.
The initiative aims to build the momentum for an international hockey tournament that would be played in 2028 and 2029.
“We believe that the NHL should be able to compete at the highest level in the world, and the Olympics are a great way to do that,” NHLPA president Donald Fehr said in a press release.
The World Cup is the only Olympic event where the NHL is hosting teams and teams will be selected through the World Cup qualifying process, a process that starts in October of each year.
In 2019, the World Championships will be held in Russia.
In 2020, the event will be staged in Canada, the Czech Republic, France, Germany, Italy, Japan and South Korea.
The 2022 World Cup, which will be played from December 8 to 12 in the United States, is scheduled for September of 2020 in Toronto, and a final date has not been set.
The NHL and the union are also working on a new global governing body, with a formal announcement expected in February.
The new global body would also be responsible for selecting the 2026 World Cup host city and would be headed by an American.
“I think this is a good start,” NHL executive director Joe Sakic said in the press release announcing the initiative.
“It shows that we can build on the successes of the last five years.
The Olympics can be the beginning of a new era for the NHL and Canada.”
The NHL will also hold its 2026 Winter Classic in Los Angeles, the 2027 Memorial Cup in Winnipeg and the 2028 Winter Classic and World Cup in St. Louis.